Lead Management
Central to INFOtrac’s functionality is its
ability to handle sales leads in a variety of different ways.
INFOtrac can be built around a company’s specific
sales processes. It inherently provides quality tools designed
for sales teams, and provides detailed reports for management.
Proactive sales activities are implemented through automated
procedures that make many aspects of the suspect-to-prospect-to-customer conversion manageable and efficient. Tools to manage
contact and customer interactions are built into INFOtrac,
and allow sales professionals to focus on their activities,
as opposed to the administrative tasks involved in a sales
cycle.
Tables are a strong component of INFOtrac, and suspects
and prospects can be sifted and sorted automatically to group
prospective customers into an endless array of categories
for phone, email, mail, fax or other communication.
Detailed reporting is crucial to both management and sales
reps. Reports can be created and produced in any fashion that
is required, so as to drive meaningful information from the
data that is collected in INFOtrac.
In addition to its inherent report suite, INFOtrac
has an amazing interactive reporting engine that allows users
to create lists of potential customers, based on any criteria
required. This makes it simple and fast for sales people to
keep valuable lead and prospect activity information up to
date and detailed. The INFOtrac Finder tool is used
to create these lists from the complete INFOtrac
contact database.
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