INFOtrac can help you cultivate relationships with
the contacts and resources crucial to the success of your
marketing and advertising initiatives. INFOtrac can
manage your database of industry contacts, affiliates, and
media conglomerates; deliver promotional material; ensure
press release and product launch dates; and propel marketing
campaigns to produce immediate results.
Regardless of the type of marketing activities undertaken,
INFOtrac will help you track their results and their
effectiveness. INFOtrac can help target regional
or selected audiences through demographic analysis, and then
measure the return on each campaign. INFOtrac can
examine the overall effectiveness of advertisements and extrapolate
data for analytical reporting; thereby enabling you to learn
from these results for your future marketing efforts.
Using the INFOtrac source system, you can track
where prospects and clients have come from. Prospects can
be tracked to a particular marketing effort, or group of efforts,
for effective analysis and reporting.
When INFOtrac is connected to your accounting system,
it can also track 'real time' the results of various marketing
campaigns. INFOtrac can, for example, generate reports
that include year-to-date sales and/or gross profit figures
(which INFOtrac can pull from your accounting system)
for each lead source or marketing campaign. Statistics can
also be derived, for example, based upon the turn over ratios
from prospect to customer; and evaluations can be made based
upon how many (and what types) of actions are required to
turn a prospect into a customer.
At the heart of such functionality, lie INFOtrac’s
reporting features. Using Crystal
Reports with INFOtrac enables the creation
of custom reports, and the information that can be pulled
from INFOtrac is virtually endless.
INFOtrac allows you to define company centric objectives;
identify your markets; ascertain which mediums to exploit;
and communicate effectively to selected groups, companies
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