Prospect and Product Relationship Management (PRM2)
To fuel increased profits and trigger an upsurge in the delivery
of goods and services, an enterprise should have command of
two processes that are vital to the bottom line: Prospect
Relationship Management and Product Relationship Management.
Prospect Relationship Management
To build relationships with current and potential customers,
enterprises must leverage acquired knowledge about their clients
and leads, and to target their most qualified prospects effectively.
INFOtrac can boost your sales efforts with features
and administrative tools that successfully automate all phases
of sales prospecting campaigns. It can save your sales team
valuable time, and puts the odds of closing a deal in their
favor. INFOtrac can easily be configured to enable
the effortless compilation of all the pertinent information
related to a prospect or client.
INFOtrac's unique 'Finder' search engine can allow
you to mine data found within each and every field of the
INFOtrac database. It will enable you to analyze
the nature and benefit of each relationship your organization
has with a contact; evaluate each contact's links to other
contacts in the database; and segment prospects and clients
based upon relevant criteria. As such, you can ascertain the
source of your organization's leads; each prospect's individual
needs, interests and profile; and what products and services
they maybe interested in.
Not only does INFOtrac enable you to effectively
classify, segment and analyze your relationships with your
prospects and clients, it also manages effective and ongoing
communication with them by a variety of different mediums,
either on an individual basis, or as part of a mass marketing
campaign. As such, INFOtrac can automate all interactions
and follow ups with each prospect or client; provides the
means by which to capitalize on sales and up-sale opportunities;
and enables unsurpassed and individualized customer service
and support.
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Product Relationship Management
Just as INFOtrac’s Prospect Relationship Management
features can guide your organization’s interactions
with its prospects and clients, Product Relationship Management
helps manage and evaluate product and service offerings. INFOtrac
can allow you to mine data from customer suggestions and ideas,
past sales figures, warranty statistics, complaints, and other
relevant information. INFOtrac enables effective
market research efforts; the evaluation of product performance;
the suggestion of possibly lucrative new product or service
offerings; the ability to analyze recurring business (that
is, which products or services get delivered to whom); and
the measurement of client-product interdependency.
INFOtrac allows you to supervise product launches;
spawn client awareness; pursue interested consumers, peak
their curiosity, and cultivate brand loyalty. More than this
however, INFOtrac can also by used in tandem with
an accounting solution in the production process towards the
management of resources; the streamlining of operations; and
the scheduling of assets and employees.
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